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After graduating with a BFA from the prestigious Pratt Institute, Medha spent a decade in New York pursuing a career in design and technical design, working for iconic brands like DKNY as well as several high street retailers. Inspired by the evolving fashion sensibilities of the Indian cosmopolite, Medha decided to move back to New Delhi with an urge to create an online clothing brand that offered well tailored, everyday clothes, seeking to bridge the gap in the market for high quality yet affordable separates.

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