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Urvashi Joneja

Launched in 2012, Urvashi Joneja, an eponymous label distorts and mixes a wide array of colors and shapes to influence unconventional contemporary fashion era. Impeccable craftsmanship, surface textures and vivid prints are applied in a way to emphasizes women’s curves and beauty. Urvashi spent about four years working in design, merchandising and brand management with the brands Diesel, Timberland, Amy Butler, Ralph Lauren, and Versace in both New York and India, before launching her label.

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